Paulo grew up in São Paulo, Brazil and has been working in the fitness industry as a personal trainer and business owner for almost 30 years. In 1997 Paulo moved to Buenos Aires, Argentina to create his In-Home Personal Training business. He moved to the United States in 2000 and two years later, Paulo founded Fit Factor Personal Training with a passion to educate clients about the importance of exercise in our daily lives, to motivate clients to become better people through fitness, and to inspire clients to live healthy lives so they can move, feel and look their best.
Paulo is the author of the book “Stay Strong, Live Long – A Practical Guide to Functional Aging Training”. His book is about the importance of exercise to support the things we need, love and want to do for the rest of our lives.