Mike Johnston


Mike comes to Fit Factor from a very different background with the exception of his strong passion for fitness. He is a prostate cancer survivor that attributes much of his success in fighting the disease to lifestyle, exercise and nutrition. Following an executive career spanning 35 years in the corporate world, Mike retired in 2013 to dedicate his time in assisting others to age well and overcome many of life’s challenges. Mike’s background affords Fit Factor a greater experience in management, finance, operations, sales and marketing. With his background outside the fitness industry, his perspective affords Fit Factor an unique spin on the business, which has enabled us to grow at a much faster rate. Mike has been a silent investor in the business since 2002.



“Do not go where the path may lead. Go instead where there is no path and leave a trail.”  Emerson

Education & Certifications:

  • Bachelor of Science Industrial Engineering, Samuel Ginn College of Engineering, Auburn, Alabama

  • Masters’ Business Administration, Brock School of Business, Samford University, Birmingham, AL

  • GE’s Technical Marketing University, Croton-on-the-Hudson, New York

  • CPR Certified – One Beat CPR

  • Taking and leading significant number of Corporate Courses involving Strategic Selling ; Strategic Planning; Negotiations; Management; Finance; and Diversity in the Workplace



  • GE, Seattle, WA: Sales; Account Management

  • GE, Bloomington, IL: Marketing Management (US Region)

  • Rockwell Automation, Milwaukee, WI: Product Marketing (Global)

  • Rockwell Automation, Birmingham, AL: Large Project Development and Management

  • Rockwell Automation, Sao Paulo, Brazil: Country Marketing Management

  • Rockwell Automation, Buenos Aires, Argentina: Country Management (Argentina and Chile)

  • Rockwell Automation, Weston, FL: Latin America Regional Marketing and Sales

  • Rockwell Automation, Sao Paulo, Brazil: President

  • Rockwell Automation, Detroit, MI: Global Automotive Sales Director

  • Fit Factor, Inc.: Co-owner; Finance, Operations, Sales Marketing

Dolphin Cancer Challenge (2).JPG

Mike completed the 2019 Dolphins Cancer Challenge, he rode 25 miles! Mike raised more than $500 to support the Sylvester Cancer Center in their reseach efforts to find a cure for cancer.